Indeed, who does make the rules? Furthermore, many rules are made to be broken. Take the status of GLBT person's "rights" just in our lifetimes. There were "rules", including in our military, that forbid this group many civil rights; protection from discrimination for employment, education, housing, freedom to congregate, freedom to walk down the street without fear of harm, injury or death and so on. Now we are in a time and place that these "rules" are being broken down. It is happening slowly, but it IS happening. For those GLBT's that came before me and lost freedom, life, jobs, medical coverage, and so on, it is because of their voices that we are now at a place that gay, lesbian & TG's can leaglly get married. AND, the movement is spreading to include insurance for same gender spouses, adoption rights, rights to serve in the military and so much more.
We are slowly seeing this with the poly movement as well. With the social media we now have, people are more aware of poly and beginning to learn there ARE "normal" poly families and not the compounds and cults of poly people that has always been sensationalized. It is much easier to communicate and organize as a group with the growth of globalism. I believe I will see drastic positive changes in the rights for poly people still yet in my lifetime. We owe that to those who have been free to live out of the closet. The ball is rolling and gaining momentum in regards to awareness of what it really means to be poly. Granted, we have a long way to go yet, but I belive we will get there.
People are going to live and practice their beliefs no matter "who" happens to be making the rules at any given time. Tolerance must come about first, and then acceptance, at least to a degree. Those making the rules, the so-called majority, must rethink their rules when they are oppressing any people and those people rise up and take a stand. This can apply to an individual or a group of people. When people have had enough, it becomes a bit scarey that there might be a revolution of sorts...from boycotting, striking, civil disobedience, rioting, until things escalate to the point of an armed revolution. Nothing worthwhile is ever easy, nor is it without casualties.
My answer to your question, "Who makes the rules?" is this:
If one doesn't make his or her own rules, the rules will be made for them by someone else.
Why so many give up personal rights and freedoms is beyond me, with the exception to protect oneself or one's loved one's. We must choose our battles, so to speak.
None are truely free except within one's most inner being. If a person can live true to him/herself, then that is the free person.
Best Regards Always,